Five questions to discover your team’s purpose
Clarifying a team’s purpose is essential if you want to prioritise effectively. Yet too often, purpose statements become a hastily assembled string of well-intentioned words that carry little meaning and are quickly forgotten. The questions that follow are designed to help you move beyond slogans and articulate a purpose that genuinely guides decisions, focus, and team effort.
Team Purpose
Discover and define with these questions
- Why did you initially choose to work at this organisation…and why do you stay?
- What is it about who this team has been in the past, that is so critical to who we are, it should not be lost?
- If this team were to be disbanded tomorrow (you kept your roles but just worked 1:1 with your manager) what would really be missed?
- What can we uniquely do together (and would be difficult to do alone), that our organisation needs?
- What do we want to be famous for as a team?


